Work&Intern 工作&实习
CBN Data
The data commercialization and automation platform of Shanghai Media Group. is based on Alibaba Company‘s business database.
Video Editor & Official Account Operator
Sept 2020 - Aug 2021
Account Operation
- Tik Tok Account: Youth Talk (Followers rose from 0 to 2,200k; Likes rose from 0 to 20,000k.)
- Tik Tok Account: Commercial Visibility (Followers: 9,470k; Likes: 105,390k)
- Tik Tok Account: Master and Me (Followers: 11,890k; Likes: 190,480k)
Confirmed
the preliminary materials searching, the content of each video, and account positioning of the three official accounts: Youth Talk, Master and Me, and Commercial Visibility;
Regularly
updated the materials (especially original stories of youth) and post-editing for video production of the three official accounts.
第一财经
隶属于上海广播电视台，第一财经新媒体科技有限公司旗下的数据商业化和自动化的平台，以阿里巴巴的商业数据库为基础。
视频剪辑 & 抖音账号运营
20年/ 9月 至 21年/ 8月
帐号运作
- 抖音账户《青年Talk》（关注者从0上升到220w；赞从0上升到2,000w）
- 抖音账户《商业知名度》(关注者: 94.7w; 获赞: 1053.9w)
- 抖音账户《大咖小me》(关注者: 118.9w; 获赞: 1904.8w)
落实
账号定位, 前期素材寻找, 视频定位 公司下的《青年Talk》、《商业能见度》《大咖小me》。
定期
更新视频（特别是青年的原创故事），并为视频制作进行后期制作编辑，包括三个官方账户。
Lili & Beauty
China’s leading online cosmetic marketing and retail service provider, with the authorization cooperation of international famous cosmetic groups such as Kanebo, Amore Pacific, Henkel, etc., and the authentic authorization of more than 60 global famous brands in China, including Erno Laszlo, Whoo, Freeplus, Eau Thermale Avène, Schwarzkopf, etc.
Scriptwriter & Photographer & Editor & Account Operator
Jun 2020 - Aug 2020
Production
21+ Vitayes products videos; 20+ official Tik Tok videos; 10+ Utena Mask videos; 8 talent cooperation videos; 8 product marketing videos.
Responsible
for advertising makeup products of the Marketing Department and weekly content output follow-up of the company’ official Tik Tok account;
Responsible
for following up and updating weekly hot spots for the marketing account of Utena Mask, making shooting scripts, and organizing anchors of the company to shoot, post-edit and release videos;
Responsible
for post-editing of the advertisement videos cooperated with the Marketing Department and Internet celebrities from Xiaohongshu.
Vitayes (Products):
- User Survey: made research on video beneficiaries, mainly investigating the content and ways of showing a film;
- Comparative Product Analysis: analyzed the operation mode of Tik Tok main account, and determined the directions of videos and account operation.
- Video Design: designed video shooting script and organized the staff to follow up and shoot.
- Project Follow-up: paid attention to the hot spots for in-depth and the continuous output of Tik Tok’s content.
丽人丽妆
中国知名的线上化妆品营销零售服务商，与佳丽宝、爱茉莉太平洋、汉高等国际知名化妆品集团授权合作，获得包括奥伦纳素、后、芙丽芳丝、雪花秀、雅漾、施华蔻等六十多个全球知名品牌在中国的正品授权。
脚本创作 & 视频拍摄 & 后期剪辑 & 抖音账号运营
20年/ 6月 至 20年/ 8月
工作职责
负责市场部化妆品产品安利视频制作及公司官方抖音号、产品营销号的每周内容产出跟进
负责跟进
公司官方抖音号的更新，制作原创视频、组织公司员工进行拍摄，并进行后期剪辑制作。
负责跟进
佑天兰面膜(产品)营销号内容进行每周热点更新，制作拍摄脚本，组织公司主播进行拍摄和后期剪辑及视频投放。
负责
市场部于小红书达人的合作安利视频的后期视频编辑及剪辑。
负责
市场部对于产品的内容营销视频剪辑。
Vitayes 产品:
1） 用户调研：视频受益群众调研，主要调查成片展示内容及方式。
2） 竞品分析：分析抖音头部账号运营模式，进行视频内容方向方向及账号运营方向确定。
3） 视频设计：设计视频拍摄脚本，组织公司内部员工进行拍摄跟进。
4） 项目跟进：跟进抖音号的内容持续产出，跟随官方热点或者账号深度进行视频跟进。
KINGNET NETWORK CO., LTD.
Kaiying Network Co., Ltd. is a well-known China Internet game company. The company’s main business includes the development, operation and distribution of high-quality entertainment content on mobile games and web games; including overseas market business. Representative game works “Skyscraper”, “Legend of Shushan”, “MU Miracle”.
Video Producer & Special Effects Design
Jun 2019 - Aug 2019
Production
12+ The Three Kingdoms Series game videos; 2+ The Ocean Series game videos
Made
advertising video production according to creative scripts and copywriting of the Operation Department to highlight the characteristics of the game products.
Responsible
for following up the standard quantity of weekly advertisement and taking control of the quality of video production.
恺英网络
恺英网络股份有限公司是国内知名的互联网游戏上市公司。公司主要业务包括手游与页游等精品娱乐内容的研发、运营及发行；包括海外市场业务。代表作《摩天大楼》、《蜀山传奇》、《全民奇迹MU》。
后期剪辑 & 特效设计
19年/ 6月 至 19年/ 8月
项目接触经验：
三国系列游戏视频成片12套， 大洋系列游戏视频产出2套。
工作职责：
负责韩国游戏部发行的国外游戏广告视频制作及广告视频韩化制作
根据
运营部创意脚本或文案进行广告视频制作，突出游戏产品的特点
负责跟进
每周的广告数量投放标准，把握视频制作质量